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An Essential Online Course: Marketing Analytics
Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from analysts, makes you a much better marketer. This is why Structured Query Language (SQL) is so powerful - it allows you to see all your customers’ data and make decisions based on accurate analysis. Knowing how to use SQL is literally a marketing superpower, and that’s exactly what this course will teach you! The concepts and queries in this course are used every day by the marketing teams at successful companies like eBay, Moz and HubSpot.
Maximize your marketing analytics with SQL.
- Understand the basics and fundamentals of SQL
- Learn how to apply SQL into real-time data
- Know how to make full use of data and analysis
- Learn how adopt SQL into your database
This course is SkillsFuture Credit Eligible.
Understand Data Analytics with Microsoft Excel
In today's world, we must navigate through a sea of data and simplify it into decisions for growth, problem solving, and success. By learning the data-analysis techniques and features of Microsoft excel we can master the fast growing world of Analytics. Microsoft Excel is the most common analysis software on the market today, but few users are aware of its full powers. In this advanced course, users will master the tasks necessary in order to handle today's complex data sets, including data validation, data analysis, charting, and design. * Learn how to use Excel and your data to support decision making * Master functions and calculations that streamline your analysis * Simplify statistics through the use of Excels analysis features * Learn to automate repetitive tasks and quickly spot patterns * Translate your analysis into meaningful charts and graphs.Realise the full potential of your data with Microsoft Excel. - Learn about the functions in Excel that can help your understand data better - Know the different ways of vizualising your data with Excel- Pick up the knowledge of utilizing Excel for better understanding your data- Learn how you can stretch your data for optimum analysis
Essential Online Course - Google Analytics
This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.
Build your foundation in analytics today.
- Learn the importance of analytics
- Understand how data plays a pivotal role
- Know the various features of data analytical tools
- Be able to churn impressive analytics report